PETER ROMEO – EDITOR AT LARGE @ RESTAURANTBUSINESSONLINE.COM
Social Media’s Impact on Restaurants
As most consumers are connected to some from of social media these days, Peter Romeo explained why it is important to understand how the restaurant business is changing its strategy in response. Romeo touches on all the methods, visual and verbal, that social media is being used by brands to communicate with their customer base and even use it as a recruitment tool. This takes into account that though there verbal communication is a dominant form of dissemination on social media that the use of visuals has a greater impact and can recognized more frequently.