JOAN DRIGGS – EDITORIAL DIRECTOR AT ENSEMBLEIQ
Retail Reinvention: Making the Shopper the Hero
Shoppers are looking for more personalization and convenience in their shopping experience and Joan Driggs dives into how the retail side of the food industry is adapting to better cater to the customer’s wants and behavior. She re-iterates that through whatever method of delivery retailers may use, be it digital or in-store convenience, they must focus on two strategies. Provide shopping solutions rather than channels while providing new levels of convenience and communication with the customer in mind are of the utmost importance when developing a marketing plan.